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Augment CXM achieves 26x ROI in first year for premium appliance brand

  • 26X ROI
  • 44% increase in sales conversion
  • 15 point NPS growth

Augment CXM achieves 26x ROI in first year for premium appliance brand

Efficiency, it's in their DNA

Our client is a category-defining company that continually reinvents the world. First, they took a stagnant vacuum industry and turned it into a sexy product line. Then they did the same thing with fans. And again with hair dryers.

When your brand deploys premium products, you are expected to provide a premium experience. Where someone may randomly swing by a Target to pick up a $50 Hoover, consumers are more conscious and thorough about purchasing this company’s product.

Selling and supporting in chat

The company rolled out a comprehensive chat solution four years ago with Bold 360 and achieved amazing results. This increase in customer care, however, has associated costs. They wanted to maintain their rigorous customer program - but wanted to increase efficiency. The team started looking into various AI solutions and eventually chose Augment CXM to improve their support agents efficiency. But what they got was much more.

Results after deployment were nearly instantaneous. Augmented agents provided...

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